Key Responsibilities
Co-Develop and document brand tone and voice guidelines to be used when developing copy for all brand communication materials. Continuous hunger for improvement and experimentation with content execution. Responding to change in swift flexible manner when priority shifts based on the opportunity impact in Americas market.
Interpret marketing strategies/briefs - develop creative messaging that effectively communicates stated objectives while adhering to brand guidelines.
Will show demonstrated ability to proofread, edit and review marketing materials for accuracy and brand guidelines and trademark usage.
Ability to create user-friendly, engaging, and timely content which reflects the brand's tone of voice, drives conversion and follows channel best practices i.e.. social media, eCommerce, paid media copy etc.
Ability to write clear, concise and engaging copy in an efficient matter that conveys the intended
Message. Can think outside the box to produce unique and compelling ideas for copy
Effectively articulate brand's tone and messaging in writing.
Able to produce texts for different audiences, formats and media, while adapting tone and style as needed
Create consistent feature/benefits format and styles for all product lines to ensure consistency.
Develop editorial copy to support key consumer education efforts.
Write content for (Waterford & Wedgwood) direct & indirect websites which can be relatable to US consumer
Ability to leverage SEO and UX in content writing to increase conversion for all channels for direct & indirect ecom sites, especially Amazon
Track performance analytics to optimize copy/content
Optimize existing product listings to improve search rankings and overall performance
Understand consumer journey and all the touch points in a digital world
Knows how to conduct keyword research and competitive analysis
Create copy and engaging subject lines for email newsletters for Waterford & Wedgwood subscribers
Experience & knowledge:
Minimum 3 years of experience as a copywriter working with consumer brands in the ecommerce industry
Experience with Amazon and/or Wayfair
Strong understanding of SEO best practices and keyword research tools
Strong analytical, written and verbal communication skills
Ability to develop creative concepts that bridge brand goals with business needs
Strong interpersonal skills with a positive, can-do attitude
Detail-oriented, self-starter with the ability to work on multiple tasks simultaneously
Understanding of key KPIs in digital marketing
Understanding or knowledge of Agile or Scrum working framework
Proficient in Mac, Microsoft Office and Adobe Illustrator and InDesign preferred
Last day of application:
2024-05-31*****
At Fiskars, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:
Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.
Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well-being focused programs and coverage, adapted to the requirements of each region.
Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life.
Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives and learning resources, we empower our employees to reach their full potential.
Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.
Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.
Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.
Employee Discounts: We want to ensure our team members make each day the extraordinary with use of our products and offer product discounts across our brands.
Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.
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Fiskars Group is the global home of design-driven brands for indoor and outdoor living. Our brands include Fiskars, Gerber, Iittala, Royal Copenhagen, Moomin by Arabia, Waterford, and Wedgwood. Our brands are present in more than 100 countries and we have more than 350 own stores. We have 7,000 employees and our global net sales in 2022 were EUR 1.2 billion.
We are driven by our common purpose: Pioneering design to make the everyday extraordinary. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth.Read more: fiskarsgroup.com